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Ad/Concept Testing

Opinion Health understands the pressures these days of testing promotional materials and concepts quickly, cost effectively yet with robust sample sizes.

We carry out in-depth testing of: Advertising Campaigns Promotional Collateral Detail Aids / Detail Story (using video detail test)

We have developed a validated online methodology which allows highly effective assessment and understanding of all key elements of communications:

  • Visual impact
  • Memorability
  • Cohesiveness of copy and visual
  • Relevance
  • Credibility
  • Interest
  • Differentiation
  • Call to action

Each survey is tailor made to address the objectives but we have developed some tried and tested approaches which we incorporate as relevant.

The Opinion Health partnership

We form a true partnership with our clients from initial discussions about a potential project through to the final delivery of the findings and their integration into action plans.