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Healthcare Authority and Decision Makers


It is well recognized that healthcare companies can no longer focus their attention solely on the healthcare practitioner or even the practitioner and patient.

There is a critically important group of decision makers who sit in various local and national structures that need to be included in any well considered sales and marketing strategy. These are often referred to collectively as ‘payors’. Occasionally it is important to collect views of other key influencers such as ‘Directors of Public Health’.

At Opinion Health, we have extensive experience in this type of healthcare professional in our work and can thus access and interview these people efficiently and confidently.