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Case 1

Rationale

Strengthen relationship with a key patient group through a programme to help them in their daily management of their disease

Method

  1. Online baseline and profiling survey
  2. Diary completed over a 3-month period
  3. Online survey to evaluate effectiveness of a web based patient support programme

Result

Deeper understanding of patient group and reactions to the prototype thus ability to optimise patient support programme

 

Case 2

Rationale

Define the optimal marketing campaign for a new CNS drug by identifying key influencers and communication channels

Method

  1. Tele-depth qualitative work with GPs, Psychiatrists, Practice Managers, Nurses and Commissioners
  2. Online quantitative work with GPs, Psychiatrists, Community Nurses, Mental Health Nurses, Commissioners, Pharmacists

Result

Client able to identify and prioritise the HCP groups that would be the most effective in maximising early revenues for the new product

 

Case 3

Rationale

Optimise opportunities for a new drug to treat an underestimated infectious disease

Method

  1. Online quantitative survey with GPs and specialists
  2. Telephone qualitative work with Directors of Public Health, Commissioners and Head of Medicine Management to compare and contrast findings from the clinicians

Result

Availability of information about optimum targets for and content of a public awareness campaign

 

Case 4

Rationale

To support the pan-European launch of a new drug for an under-recognised and poorly understood yet relatively common condition

Method

  1. Qualitative telephone interviews with national Key Opinion Leaders
  2. Quantitative online research with GPs and specialists
  3. Quantitative online research with patients
  4. Validation and reactions to the quantitative research from national Key Opinion Leaders

Result

Design of effective communication campaigns for different target groups

 

Case 5

Rationale

Support the sales of a product for a respiratory condition by facilitating the design of effective patient information materials

Method

Online quantitative segmentation exercise with a large nationally representative sample of sufferers

Result

Design of materials appropriate for and relevant to different sub-groups of the total patient population