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Our values

The following Code of Practice sets out the principles that determine how Opinion Health conducts its business.

In our business dealings, we always

  • Value our clients, employees and members of the Opinion Health Panel.
  • Ensure that our employees and subcontractors act honestly and are appropriately qualified.
  • Act in accordance with agreement with our clients.
  • Conduct our business with integrity and in accordance with data protection regulations.
  • Maintain total confidentiality regarding information obtained from our panel members, research findings and details of our clients’ business operations.

For our panel members

  • We value the trust placed in us and we guarantee to protect your privacy.
  • We will not provide any personal information to third party organisations.
  • Research outcomes will always be anonymous and aggregated. No personally identifiable details are reported.
  • We comply with the Data Protection Act 1998 and any other relevant secondary legislation.